111 W 28TH ST RM 2B NEW YORK, NY 10001 Get Directions
111 W 28TH ST RM 2B NEW YORK, NY 10001 Get Directions
YellowHammer was founded in 2009 by a team of veteran ad network and media buying executives -- who knew, first-hand, the serious problem spots that plagued advertisers in the display media space. Our burning mission: to develop tools to disrupt online display advertising trading.
We're the ad optimization technology leaders. We serve the right personalized creative to the right people -- so it smashes through the glass ceiling that static, low-converting "branding-only" display has been imprisoned in. Campaigns finally speak to consumers so that they convert at exponentially higher rates.
We knew...
-That existing trading desks and DSPs offered duplicated services with few tools to help advertisers hit their goals at scale.
-That display advertising was stuck in a false dichotomy of pure branding or pure direct response.
-With service providers, advertisers were kept in the dark about their ad campaigns and held hostage to flawed performance metrics like CPC or CPL. Many agencies and ad networks were incentivized to chase cheap inventory, and there was a disparity between advertiser goals and those of the networks.
Our Performance Trading Desk: Identify, Target, Scale
In 2011, we took a look at the landscape for Agency Trading Desks and didn't like what we saw. Middlemen networks and a flawed approach to exchange trading created inefficiencies that ultimately manifested themselves as inflated CPMs and lackluster bottom-line performance. Traditional Agency Trading Desks were made to cater to large-scale brands with soft performance targets and ignored the performance aspect of campaigns.
Enter: YellowHammer's Performance Trading Desk, the first of its kind, which provides a programmatic buying solution for advertisers and agencies alike who demand a tangible return on their advertising dollars.
Our Performance Trading desk has real-time access to the largest SSPs, exchanges, and bidding platforms. We keep our technology updated with the latest bells and whistles, including ROI-driven bid management, campaign performance optimization, and intelligent creative testing. With platform-level access to the best inventory sources, we're able to expand the reach of our campaigns on an on-demand basis while hitting advertiser goals.
While other trading desks can boast the same level of access, ours is the only one that is wholly focused on performance as measured by our advertisers' back-end metrics. This focus on return-on-ad-spend (ROAS) means that the optimization priorities we set up are focused on making profitable campaigns for our clients.
In addition to the optimization based around ROAS, our trading desk is bolstered by the latest targeting and data features. Our unique data management system identifies like-minded customers and models audiences to reach new high value users at scale.
Our Solution
To correct these problems and more, we've invented breakthrough technologies that deliver personalized advertising and scale to the correct audience groups. We've finally transformed display into a true high-impact, high-converting direct response and branding channel.
Most online display companies are either totally left-brained or right-brained, but we take a holistic approach. Our media buying is scientific and uses creative technologies to get the correct message to the best converting users. We provide our advertisers with dashboards that give a 360-degree view into where ads run and true Return-on-Ad-Spend (ROAS) - the metric that matters most.
YellowHammer has quickly become the leading performance trading desk because we deliver best-in-class ROAS. We are an ideal performance solution for advertisers, agencies, and brands.
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