2159 RESEARCH DR LIVERMORE, CA 94550 Get Directions
2159 RESEARCH DR LIVERMORE, CA 94550 Get Directions
It was the 1970s and Merritt Mosby, a San Francisco/Bay Area truck driver was cited by the California Highway Patrol for using a “WIDE LOAD” sign on his truck that did not meet the state’s regulations. It was then that Merritt and Carita Mosby decided to fabricate their own “WIDE LOAD” signs because trucking signs were not commercially available. In their garage they began to manufacture handmade signs using spray paint and stencils. Soon a San Francisco truck dealership as well as independent truckers heard about their signs and began submitting orders. In 1972, after taking classes in screen printing, and a business start up seminar, the Mosby’s created "Ms. Carita, Inc". The name was derived from a popular trend at that time, using the courtesy title "Ms." in front of a woman’s name. They felt that "Ms. Carita" would be a name truckers would remember…a feminine name in a macho industry.
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