Name: Luckie & Company, LLC
Address: 600 Luckie Dr Ste 150, Birmingham, AL, 35223-2448, USA
Telephone: (205) 879-2121

Storytelling at its heart captures and holds the attention of an audience to reveal meaning in a way that entertains, enlightens, frightens or provokes. Storytelling is a technique as old as mankind, a tool that has been used successfully across time and cultures around the world. Stories are as free and ubiquitous as the air we breathe, and stories have contributed to the success of multi-billion-dollar industries. Storytelling is as natural to a mother and child as it is to the most reviled dictator. A story can be at once funny and sad, mean and kind, boring and captivating, and any permutation imaginable. What is this force, this mystery, this magic?The magic lies in the fact that everyone loves a good story. It's part of our being. As they unfold, stories evoke our imaginations. They stir up our feelings, make us cry or laugh, believe or reject, align or oppose in a way that is not rational but rather instinctual, visceral and subconscious. Because of this evoked emotional response, stories play a critical role in successful marketing. Good stories move people to action. Bad stories push people away. Stories incite behavior, response and influence, all critical in building great brands. But most importantly, compelling stories can sell. Charles Revson, founder of Revlon Cosmetics, said, "In the factory, we make cosmetics; in the drugstore, we sell hope." Bill Bernbach, a famous adman, said, "Our job is to bring the dead facts to life." Jef I. Richards, an advertising professor, said, "Advertising is the 'wonder' in Wonder Bread."

Luckie & Company, LLC

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