1424 4TH AVE SEATTLE, WA 98101 Get Directions
1424 4TH AVE SEATTLE, WA 98101 Get Directions
New technology is changing the automotive industry. Computers regulate almost every aspect of vehicle ownership, from navigation systems to maintenance reminders, while also providing high-tech features such as parking assistance and voice recognition. As automobiles become more complex, with electronics and software representing up to 60% of the perceived value of a vehicle, using technology to monitor and understand customer feedback becomes critical to automobile manufacturers' success. Identifying customer concerns quickly helps resolve issues sooner, avoiding costly recalls that damage customer trust and loyalty. Traditional phone- and paper-based survey methods have not proven sufficiently fast or detailed to keep up with evolving industry demand.
Enprecis brings a new level of sophistication to customer feedback collection and analysis, connecting automobile manufacturers, dealers, and owners through real-time customer feedback channels such as online surveys and mobile applications. Enprecis solutions provide detailed customer feedback in statistically significant amounts, enabling manufacturers and dealers to achieve measurable improvements in vehicle quality and customer satisfaction.
Automakers have used Enprecis to triple survey response rates, collect five times as many customer comments, and reduce reports of vehicle issues by half. All of these successes were achieved within short timeframes, especially compared to traditional feedback analysis tools such as direct mail surveys. The success of Enprecis clients shows the power of real-time data to effect real-time changes--before customers become dissatisfied and long before costly recalls are necessary. Enprecis technology gives the automotive industry the tools needed to design better vehicles, resolve customer issues more quickly, and manage the vehicle lifecycle.
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